Top Spy Tools for Media Buyers in 2025

Why Spy Tools Are Essential

Spy tools allow media buyers to monitor competitors' ad creatives, landing pages, and campaign strategies across multiple traffic sources. They save time on creative research and help identify winning angles.

Best Spy Tools

AdSpy

The largest searchable database of Facebook and Instagram ads. AdSpy offers powerful filters including ad text, demographics, and engagement metrics.

Best for: Facebook/Instagram campaigns

Anstrex

Anstrex covers native, push, and pop traffic sources. It provides landing page ripping and campaign analysis features.

Best for: Native and push campaigns

SpyHero

A newer entrant focused on TikTok and social media ads with AI-powered creative analysis.

Best for: TikTok campaigns

BigSpy

BigSpy offers a free tier with access to ads across Facebook, Instagram, TikTok, Pinterest, and Unity.

Best for: Budget-conscious marketers

How to Use Spy Tools Effectively

1. Don't copy directly — Use spy data for inspiration, not duplication
2. Track trends — Monitor which angles persist over time
3. Analyze landing pages — The LP is often more important than the creative
4. Filter by duration — Long-running ads indicate profitability

Conclusion

Investing in a quality spy tool pays for itself quickly. Choose based on your primary traffic sources and budget.